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Erwin Furukawa
Senior Vice President, Customer Service
Southern California Edison


Erwin Furukawa is senior vice president of Customer Service for Southern California Edison (SCE), one of the nation’s largest electric utilities. He is responsible for industry-leading demand-side management programs, innovative customer products and services, customer engagement and call center operations, field services, account management, customer satisfaction, and the implementation of advanced metering.

In response to the rising demand for electricity and increased understanding of the environmental benefits of energy conservation, he is focused on SCE initiatives that help customers manage their energy use and increase efficiency. He and his team are responsible for the marketing and management of the nation’s largest portfolio of energy efficiency programs and California’s largest demand response offerings for residential, commercial, industrial and agricultural customers. The U.S. Department of Energy has recognized SCE as having the top-ranked energy efficiency program of all electric utilities in the country.

His organization is reinventing the way customers obtain information and manage their energy usage through an array of new tools and applications that enable customers to use the Edison SmartConnect™ wireless metering system to make smarter choices that save energy and money. These initiatives and others have resulted in a significant improvement in recent customer satisfaction scores as measured by J.D. Power and Associates.

In his previous role at SCE, he led the company’s Customer Programs & Services division, where he was responsible for transforming the customer experience for SCE’s business and residential customers through innovative tools, technologies and engagement strategies. Before joining SCE, he held numerous executive leadership positions at AT&T, SBC and Pacific Bell where he led a number of sales and marketing organizations.

He has served as a board member for several community-based organizations throughout California. He currently serves on the board of the Asian and Pacific Islander American Scholarship Fund, the nation's largest non-profit organization that provides scholarships to Asian and Pacific Islander Americans with financial need. Recently chosen as one of 13 executives from across the country to participate in the 2011 Japanese American Leadership Delegation, he traveled to Japan with this select group to meet with government and business leaders working to advance U.S.-Japan relations.

He graduated from the University of Southern California with a bachelor’s degree in marketing, and he earned an MBA in management from the University of San Francisco.